Instagram is a popular photo and video sharing social networking platform intended for smartphones. It has received wide popularity since its inception in 2010, especially among the youngsters. For marketers, it’s all about finding their audience and determine the platform that will enable them to best reach them. With the increasing popularity of Instagram marketing over recent years, internet marketers have found instagram as the right niche to grow their business. Statistics reveal that more than 60 percent of Instagram users are logging in every day, and they scroll down their phone screen to view photos and videos more than messaging. Here, there is good opportunity for marketers to promote their products or services through attractive content that includes photos and videos. Being a platform that accommodates more than 1 billion users, it’s a prime location to advertise your products and services. If you attempt rightly, you can harness max benefit from Instagram.