Facebook marketing is a kind of internet marketing that involves creating and sharing content on Facebook, in order to achieve your marketing and branding goals. Advancements in the recent years have made Facebook one of the preferred places in the internet for carrying out marketing strategies at ease. Facebook is considered to be a favorable place for the marketers due to its specificity by which one can identify their right customers. Marketing activities are done mainly in the form of Facebook ads, posts, videos, etc. Facebook gives you opportunity to choose your audience based on their location, gender, age, language, interests, etc. Such provisions help you converge your marketing activities to the specific audience who require you.